The Times didn’t like this book. Pam didn’t like this book. I really liked this book. I like to read what I have often thought while grocery shopping.
“,.. though they weren’t exactly potato chips, at least not to my mind. They were pepperoni pizza flavored potato chips, chips that left you with no memory of the potato. Flavor chemists no longer pursued the Platonic Ideal, the perfect potato chip, the one chip that could unite us all. Now we developed an endless variety of flavorings — Sweet Maui Onion, Dill Pickle, Chesapeake Crab — so that everyone would be able to find that one chip developed just for them, an essentially American promise.”
The book is the story of a “flavorist,” his life in the business and what he thinks all this artificial stuff might be doing to the world. Are we “We are what we eat.”?
