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The National Kidney Foundation and James Patterson are sponsoring a fund-raising activity to raise awareness about organ donation and fight kidney disease.  If you are the highest bidder in an on-line auction, Charitybuzz.com, Patterson will name a character in an upcoming novel after you.  This is an interesting way to raise money for a worthwhile charity and to get your five minutes of fame.  Patterson does warn those interested in this endeavor that he gets to choose the character, so your name might be used for a hero or a serial killer.  Take your chances.